What can be a frequent reward from a frequent-guest program?

A frequent-guest program is designed to reward loyal customers, typically offering benefits that enhance their experience with a hotel or chain. One of the most common and valued rewards is complimentary room upgrades. When guests consistently choose the same hotel or brand, they accumulate points or status that can be redeemed for a better room, which adds significant value to their stay.

Room upgrades can range from moving to a higher floor with better views, larger suites, or more desirable amenities within the hotel, deepening the customer's satisfaction and loyalty. This incentive encourages repeat business, as guests are more likely to return to a hotel where their loyalty is recognized and rewarded with enhanced accommodations.

Other options like discount vouchers, cash prizes, or special access to attractions may be available in some programs or promotions, but complimentary room upgrades are a key feature that aligns closely with the goals of frequent-guest programs, making it a primary incentive for frequent travelers.