What distinguishes a bricks-and-clicks agency?

A bricks-and-clicks agency is defined by its combination of both physical and online presence, which enables it to provide services through a retail location while also utilizing a website for online sales. This dual approach allows the agency to cater to customers who prefer in-person interactions as well as those who opt for the convenience of online transactions. By leveraging both platforms, bricks-and-clicks agencies can broaden their customer reach, enhance service accessibility, and improve overall customer experience.

In contrast, the other scenarios suggest limitations that do not apply to a bricks-and-clicks model. For instance, an exclusive online service would not include a physical location, while physical locations without an online component would fail to meet the bricks-and-clicks definition. A focus solely on social media marketing doesn't encompass the broader operational model that includes both physical and online sales channels.