What does a Certified Travel Counselor (CTC®) program primarily focus on?

The Certified Travel Counselor (CTC®) program primarily focuses on preparing agents for managerial roles within the travel industry. This program is designed to enhance the professional skills of travel agents, specifically those who wish to advance in their careers. The curriculum typically includes advanced training in travel counseling, business management, and strategic planning, all of which are crucial for agents aiming to take on leadership positions or manage travel-related businesses effectively.

While other aspects such as basic travel knowledge, guiding clients on individual travel experiences, and teaching sales techniques are valuable components of a travel agent's skill set, the CTC® program emphasizes the broader responsibilities and skill development necessary for management roles.