What is a 'card mill' in the travel industry?

In the context of the travel industry, a 'card mill' refers to a company that sells travel agent credentials typically with minimal educational support or training. These companies are often criticized because they may provide a certification or credential that is not highly regarded or respected within the industry. The focus of a card mill is generally on the volume of sales over the quality of education, which means that individuals might receive a certificate but lack the necessary knowledge and skills to succeed as travel agents.

This practice can devalue the profession as it generates individuals who possess credentials without the corresponding level of training or practical experience. As a result, those who pursue training from card mills may enter the workforce underprepared, which can lead to lower quality service in the travel industry. Understanding what a card mill is helps aspiring travel agents discern the differences between legitimate educational programs and those that merely provide a credential without substantial educational value.