What is a frequent-guest program?

A frequent-guest program is designed to build customer loyalty by rewarding guests who regularly stay at a particular hotel or chain of hotels. These programs typically provide incentives, such as points or bonuses, for each stay, which can then be redeemed for free nights, upgrades, or other benefits. The goal is to encourage guests to choose that hotel brand over others by offering rewards for their repeat business.

This type of program directly aligns with customer retention strategies by acknowledging and appreciating the loyalty of returning guests. While the other options mention various services related to travel or accommodation, they do not fit the primary function of enhancing loyalty through rewards in hotel stays, which is the essence of a frequent-guest program.