What is an open-ended question designed to achieve?

An open-ended question is designed to invite comprehensive and relevant responses, allowing the respondent to elaborate on their thoughts, feelings, or experiences in their own words. This type of question encourages discussion and can lead to a deeper understanding of the subject matter, as it provides the respondent with the freedom to express their perspectives in detail.

By using open-ended questions, travel agents can gather richer insights into clients' preferences, needs, and concerns, which is essential for providing tailored travel solutions. This approach fosters a more engaging conversation and helps build rapport between the agent and the client. In contrast, questions designed to elicit specific yes or no answers, restrict responses to statistical data, or simply confirm existing knowledge do not facilitate the same level of detail and personal input from respondents.