What is defined as the 'value season' in tourism?

The term 'value season' in tourism refers to the time of year when prices for travel and accommodations are typically lower. This period is strategically chosen by travelers looking to save money on their trips, as it often coincides with less crowded travel times. During the value season, many destinations offer discounts and promotions to attract visitors, making it an appealing time for budget-conscious travelers. The lower prices are usually a reflection of reduced demand compared to peak travel seasons, when prices rise due to increased interest and visitor numbers. Understanding this concept is crucial for travel agents as it enables them to provide clients with cost-effective travel options that align with their preferences and budgets.