What is demographic segmentation?

Demographic segmentation refers to the process of categorizing individuals or groups based on specific personal characteristics such as age, gender, income, education, and family size. This method allows travel marketers and agents to tailor their services and marketing efforts to meet the distinct needs and preferences of different demographic groups. For instance, a travel agency may create special vacation packages aimed at families with young children, retirees looking for leisure trips, or millennials eager for adventure travel. By understanding these demographic characteristics, travel professionals can better target their advertising and personalize their offerings, ultimately leading to increased customer satisfaction and loyalty.