What is the main advantage of a "run-of-the-house" (ROH) rate?

The main advantage of a "run-of-the-house" (ROH) rate is its flexibility in room types offered. This type of rate allows the hotel to assign any available room within a certain category, meaning that guests could be placed in various room types as long as they meet the basic specifications defined by the ROH rate. This flexibility is beneficial for both the hotel and the guest; for the hotel, it provides the ability to maximize occupancy by filling rooms that may otherwise remain unbooked, while guests can often benefit from lower rates that might come with the potential for upgrades, depending on availability at the time of check-in. Overall, the characteristic of being assigned a room type without being able to choose specific features or views is a key feature that makes ROH rates appealing for travelers looking for savings.