What is the main focus of the CTA® Certified Travel Associate program?

The main focus of the CTA® Certified Travel Associate program is to enhance sales skills and improve efficiency. This program is specifically designed to equip travel professionals with the necessary skills to effectively increase their sales performance and streamline their operations. By focusing on sales techniques, the program aims to help associates become more proficient in selling travel products and services, ultimately leading to better customer satisfaction and increased revenue for the agencies they represent.

Achieving a solid foundation in sales enables travel associates to navigate the complexities of the travel industry and respond effectively to client needs. This is crucial in a competitive market where strong sales capabilities can significantly impact the success of an agency. Therefore, the CTA program emphasizes practical skills and techniques that directly relate to improving sales performance and operational efficiency within the travel sector.