What is the main function of a national tourist office (NTO)?

The main function of a national tourist office (NTO) is to enhance the country's image for tourists. NTOs play a crucial role in promoting tourism by developing and implementing strategies that showcase the unique attractions, culture, and experiences a country has to offer. This includes marketing campaigns, participation in international travel fairs, and collaborations with travel agents and tour operators. By enhancing the country's image, NTOs help to attract visitors, thereby contributing to the overall growth of the tourism industry and the economy.

In contrast, while some NTOs may provide promotional materials for local attractions, their primary focus is broader, dealing with national branding and tourism development instead of individual promotions. The management of hotels and resorts is typically not within the purview of an NTO; those are usually handled by private entities or local tourism boards. Similarly, budgeting for tourism events generally falls under the responsibilities of local tourism organizations or event planners rather than the national office, which focuses more on overarching tourism promotion and strategy.