What is the main purpose of a consortium in the travel agency sector?

The main purpose of a consortium in the travel agency sector is to collaborate on resources while allowing travel agencies to maintain their independence. Consortia bring together multiple independent travel agencies to leverage economies of scale, share marketing resources, negotiate better rates with suppliers, and create a larger collective presence in the marketplace. This collaboration enables member agencies to benefit from shared knowledge and resources while still retaining their individual brand identities and operational autonomy. By working together, these agencies can enhance their competitiveness without sacrificing the unique characteristics that define their individual businesses.