What is the major role of a consolidator?

A consolidator plays a pivotal role in the travel industry primarily by negotiating discounted flight rates with airlines. This process entails establishing relationships with airlines to secure bulk ticket purchases at lower costs, which they can then offer to travel agents, agencies, or even directly to consumers at competitive prices. This ability to access cost-effective travel options is essential for travel agencies to provide value to their clients, especially for international or group travel where airfare can significantly impact the overall cost of a trip.

By leveraging their agreements and network, consolidators help ensure that travel agencies can offer affordable options, thereby enhancing their service offerings and driving business growth. The other options center on activities that either are outside the primary function of a consolidator or involve a different aspect of the travel industry, which underscores why negotiating flight rates is indeed the major role of a consolidator.