What is the primary purpose of the Society of Incentive and Travel Executives (SITE)?

The primary purpose of the Society of Incentive and Travel Executives (SITE) is to foster and support the incentive travel industry. This organization is dedicated to the development and growth of incentive travel, which is a key segment of the broader travel industry. Incentive travel is a motivational strategy used by companies to promote employee performance, enhance corporate culture, and reward exceptional achievements with travel experiences.

SITE provides valuable resources, training, and opportunities for networking among professionals involved in incentive travel, thereby ensuring that members are well-equipped to understand and innovate within this niche. The focus of SITE is on enhancing the effectiveness and value of incentive travel programs, making it an important entity for companies looking to leverage travel as a motivational tool. This dedicated focus differentiates SITE from other organizations that may cover broader aspects of travel or hospitality, such as luxury hotel promotion or general travel advisory services.