What is the primary role of ASTA (American Society of Travel Agents)?

The primary role of the American Society of Travel Agents (ASTA) is to serve as a trade association that advocates for and lobbies on behalf of travel professionals. ASTA focuses on representing the interests of travel agents and agencies at various governmental levels, ensuring that their voices are heard in legislative matters that impact the travel industry. This advocacy work includes pushing for policies and regulations that benefit travel agents and promote the overall health of the travel market.

The organization also offers resources, education, and support to its members, enhancing their ability to operate effectively in the travel industry. Unlike a booking platform used by consumers or a certification body, ASTA's main function revolves around representing and supporting travel professionals. While they may provide discounts or benefits as supplementary services, these are not their core mission, which is centered around advocacy and lobbying efforts.