What is the purpose of cross-selling in the travel industry?

Cross-selling in the travel industry is aimed at enhancing the overall customer experience by providing them with additional products or services that complement their initial purchases. This practice allows travel agents to present relevant offerings, such as tours, insurance, upgrades, or additional destinations, which can enhance the value of the client's trip and meet their wider travel needs. By effectively cross-selling, agents can also help clients discover options they may not have considered, ultimately leading to greater customer satisfaction and loyalty. In essence, cross-selling serves as a means to enrich the customer’s travel experience and potentially increase the overall sales for the agency.