What role does an outside sales agent play in a travel agency?

An outside sales agent in a travel agency is primarily responsible for bringing in new customers. This role involves engaging with potential clients outside the agency's physical location, often through networking, outreach, and building relationships within the community or specific markets. Their efforts are focused on expanding the agency's client base by reaching individuals who may not yet be aware of the services offered. This can include attending trade shows, visiting businesses, or using digital marketing strategies to attract new clients.

While serving existing clientele is a crucial aspect of a travel agency's operations, that responsibility typically falls to other roles within the agency. Similarly, managing finances and organizing events are specialized tasks that require specific skills and are usually handled by financial professionals or event coordinators. The outside sales agent’s primary function is to contribute to growth and revenue by securing new business, making their role distinct and essential for agency expansion.