What type of consumers would public relations primarily target?

Public relations primarily targets potential clients or customers for a product or service because the main goal of PR is to create a positive image and enhance the reputation of a brand or company while also informing and engaging the public. By focusing on potential clients or customers, public relations efforts aim to build relationships, foster brand loyalty, and influence consumer behavior, making it critical to target this audience effectively.

This strategic focus on potential clients helps businesses communicate their values and offerings, ultimately driving interest and engagement that can lead to conversions—transforming prospects into loyal customers. Unlike the other options, which may serve different strategic purposes (like employee relations or competitive analysis), targeting potential clients is essential for generating revenue and sustaining business growth through effective public relations activities.