Which characteristic best describes opaque pricing?

Study for the Travel Agent Proficiency Exam. Access flashcards and multiple choice questions with hints and explanations. Prepare thoroughly for your test!

Opaque pricing is characterized by offering bundled tour packages sold at a single price. This pricing model is designed to obscure the specifics of what consumers are paying for until they make a purchase or complete a transaction. This means customers are aware they are buying a package, but they do not have visibility into the individual components or their costs, which enhances the appeal of the deal without exposing consumers to detailed pricing breakdowns.

This approach can be advantageous for both sellers and consumers. Sellers can maintain higher prices by reducing price competition by not revealing individual costs, while consumers can benefit from perceived savings or attractive offers that would otherwise be presented differently when isolated. In the context of travel, opaque pricing is commonly used for discounted hotel rooms or flights where the specifics are only revealed after the booking is finalized, encouraging customers to act on offers without the hesitation that can come with scrutinizing detailed price lists.

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