Which of the following best describes a land rate?

The best description of a land rate is one that does not include airfare to the destination. A land rate refers specifically to the costs associated with various components of a travel package that occur once the traveler has arrived at the destination. This typically includes services such as accommodations, transportation (like transfers or local transport), meals, tours, and activities. By focusing exclusively on what is included on the ground, it differentiates from other types of rates that might encompass transportation to the travel site.

Thus, option B accurately captures the essence of a land rate by clarifying that it pertains solely to what is provided at the destination itself, without the inclusion of airfare costs.