Which type of firm helps in marketing individual properties?

The correct answer is that a hotel representative firm specializes in marketing individual properties. These firms serve as intermediaries between hotels and travel agents, providing promotional services to increase visibility and bookings for specific hotels. They actively represent individual hotels and manage their marketing strategies, leveraging relationships with travel agencies to ensure the properties are marketed effectively.

Hotel representative firms typically provide services such as sales representation, advertising, public relations, and often assist with reservations, making them a vital link in the hospitality industry for specific properties looking to boost their market presence. This focus is what distinguishes them from other types of firms that might deal with broader aspects of travel or various types of travel services.